Output 13

In its simplest form, interdisciplinarity means the integration of knowledge and practices from different disciplines in an effort to synthesize an approach to a project or problem. This focuses on drawing on ones experience and research, and combining all these factors to form a holistic thinking in order to get the best out of every discipline. On the other hand, being disciplinary agnostic means one would blur the lines between the traditional discipline pillars, not subscribing to the chasms that have been set between these pillars. This would mean that one believes that the different disciplines do not really exist, as they have all been combined.

 

As an aspiring communications professional, I do subscribe to such a thinking and belief of being interdisciplinary. I believe that this would help to expand not only my thinking but improve on the work I am able to produce as well. Being disciplinary agnostic would allow me to be flexible in how I approach different issues and projects, expanding on the different disciplines to give me a better end result. It helps me to extend beyond the traditional disciplines of communication, and such communication stories can be defined by a conflation of frameworks, instead of being limited to independent areas of communication.

 

For example, some forms of advertising that create public and creative interest do also have forms of strategic and commercial interest. With regards to my liking for cars, many advertisements do show aspects from both sides of disciplines. They have to create public and creative interest in order to attract attention from the public to generate interest for their cars. On the other side, they do also have to be strategic as they have to target the right audiences and groups that would actually purchase their cars. This is why being interdisciplinary sticks so much with me.